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Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015
Description: We are pleased to announce our new study on Worldwide webcam markets. The 2009 study has 333 pages,
130 Tables and Figures. Worldwide webcams are poised to achieve significant growth as units become
smaller and less expensive broadening the types of applications in which they are used and the variety of
devices in which they are included.
Trends in the webcam consumer technology market include leveraging brand identity, providing
affordability, permitting ease of installation, and permitting ease of use. Visual appeal has become an aspect
of the purchase decision when buying a webcam to go with a desktop.
Industry dynamics impact use of webcams for cell phone platforms, video game consoles, digital music
players and home-entertainment systems. As additional platforms deliver new functionality, increased
processing power and growing communications capabilities, demand to increase add-on, complementary
devices connected to these platforms is increasing. The product expertise webcam vendors have developed
for the PC platform is being extended to multiple platforms. Expertise provides opportunity for growth and
market leverage.
The small office and home networking market is entering a new phase. Consumer electronics are no longer
standalone products. The current environment is shifting into a market ripe for integration of data,
communication and multimedia devices. Encore strives to explore this trend and continue to offer high
performance connectivity devices to the worldwide market.
Logitech is similar to most of the leading market participants in its growth strategy. Success in
implementation is the difference between the market share leaders, they all have the vision of innovation
for the product lines. Leading vendors sell products to a network of distributors and retail organizations, and
to original equipment manufacturers (OEMs).
Microsoft entry into the market has made the competitive environment more intense. Aggressive pricing
practices, promotions, and channel marketing on a worldwide basis from Microsoft have had an impact on
revenues and margins for all vendors.
Worldwide retail network includes wholesale distributors, consumer electronics retailers, mass
merchandisers, specialty electronics stores, computer and telecommunications stores, value-added resellers
and online merchants. The large majority of revenues are derived from sales of products for use by
consumers, with sales of products for use by businesses amounting to a small part of revenues.
Markets are competitive and are characterized by short product life cycles, rapidly changing technology,
evolving customer demands, and aggressive promotional and pricing practices. In order to remain
competitive, continued investment in product research and development is critical to driving innovation.
New and improved products and technologies drive market growth. Logitech is committed to identifying and
meeting customer trends with an innovative product portfolio. It seeks to increase the value of the Logitech
brand from a competitive, channel partner and consumer experience perspective. Innovation and product
quality are helping gain market acceptance and strengthen market leadership.
Architecture Revolution
Architecture allows products to achieve processing speed, signal quality and power consumption
performance comparable to that obtained from competing fixed function hardware. Unlike fixed function
hardware, which is suitable for single applications such as video processing, products can support a variety
of multimedia applications such as audio, video and imaging using a single processor.
This allows achieving levels of integration comparable to those offered by general purpose semiconductor
devices such as CPUs and base band processors. Since processors are designed solely for multimedia
applications, rather than a broad spectrum of computing tasks, processors avoid the need for the complex
control software used by CPUs and base band processors, and can therefore offer significantly better
processing speed, signal quality and power consumption performance.
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